A new brand for Sydney-based property company Harvie Group

An extensive rebranding project we completed over 2010/2011 for an ambitious property group operating across Sydney's North Shore.

With the client's willingness to do something different, we embraced the opportunity to create a fresh identity, categorising their 'residential', 'commercial' and 'property' divisions through the use of sub-brands and colour.

Humming developed the phrase 'find your harvie place' and a speech bubble device, that once used across various media would communicate a casual and approachable tone to prospective clients, as well as become a familiar secondary brand element.

Stationery, signage, promotional brochures, shopfront branding, digital stationery and a simple website re-skin extend these aspects of the brand across all media.

Incorporating:

• Identity (logo) design
• Collateral design
• Art direction
• Signage design
• Website re-skin
• Print Management