A brand for an exciting new range of Alumni events at UTS.

Run by the University of Technology Sydney, 'Own Your Future' is a motivational series of events and guest lectures that required an equally motivating brand: bright, energetic and positive.

We worked through a range of ideas and eventually rested on the concept of a spark or bright flash, picking up on retro advertising graphics but with thoroughly  modern typography and styling. The type stack reflects the UTS Tower building - iconic and familiar to the Alumni group.

Incorporating:

• Identity (logo) design
• Collateral design
• Digital media design